Me via text message: How do you feel about company blogs?
Friend at Riot Games: They are the single most effective recruiting tool.
The above link is an exemplar of blog as recruiting tool and company culture branding. Reading through it, we find out about a smart, self-motivated engineer who works at Riot’s Hong Kong location. What is particularly effective about this blog is the way in which the man’s day is scheduled and how it reflects both his personality and the company culture, the two things that prospective employee are going to want to understand before working at Riot.
On the train to work, he spends time doing a little extra programming OR plays some mobile games. This shows that he is both disciplined but understands how to relax in smart ways that boost his knowledge in the games space: he is a go-getter. At work by 8am, we see that his morning is not too overwhelming, he gets communication and a bit of work in before the 10am meeting, programs hard until noon at which point he goes out to eat with his friends. When he gets back, he plays LoL against his co-workers until around two, he then goes into a deep focused programming session until around 5 at which point he works on his personal growth by researching tech or playing with Unity3D for his side project. Before heading home to his WIFE, he stops by a yoga studio to meditate.
Chalking up his day, this man only programs for two intense 2-hour sessions. The rest is communication, meetings, and leisure. You can tell that every day is extraordinarily well balanced and not oppressive in the slightest, and that this man is a highly productive, top talent, major value add who loves his job and lives an ideal life.
Riot is a billion dollar leader in today’s game industry and a forerunner of “zen” tech culture replacing the “crunch” video game culture of the past. Riot seeks to enrich the lives of its employees rather than oppress them, but the more important fact is that this could be a myth and perhaps there are many overworked employees at Riot. Nonetheless, the best game developers on earth are going to want to work at Riot simply because they heard the myth in the first place, a myth that is generated by word of mouth and blogs like this.
Book Recommendation: “The Power Elite” by C Wright Mills, for anyone interested in a fascinating look into the origin of neo-conservative beliefs.