Paul Graham states that a product needs to be wanted/needed by the customer…desperately…like a child with a cut finger needs a band-aid, the need must be strong as possible in order for the product to succeed. If you want to sell a band aid, go to a kitchen full of sharp knives with many cooks working under pressure…. Etc..
What does a person want/need ordinarily?
- To be with his family
- To live in a comfortable place
- To do well at work
Unfortunately, these things conflict with one another. Families are expensive, work is hard to find, and comfortable places are not always where the work is. Many companies exist in places that are not ideal for raising families, like New York City. Say you run a company in NYC, but wanted to live with your family in Colorado. How would your family take it if you had to travel to New York every week? Your children would miss you, your partner would grow unhappy, and your life would be painful – and on the other hand, if you worked remotely from Colorado, your company would lack your leadership presence.
Right now, many working people have long commutes and travel which actively detriment the things that matter most to them, many people are forced to live in cities they despise because of the localization of certain industries.
What if we could introduce a technology that could alleviate the suffering that comes with long commutes, travel, and uncomfortable domestic situations? Well, it is called AR/VR, and it already exists. What we will discover is that the greatest strength AR/VR possesses is that of allowing the telecommunication of HUMAN PRESENCE in a way that surpasses all pre-existing communication technologies, it will change what it means to be AN EMPLOYEE, to be IN THE OFFICE, it will change what it means to BE, at least within reasonably effective limits.
As it stands now, there is a major issue with remote work: communication. Most remote work style communication is done via text, video, or audio. These are all subpar to sitting down face to face with a team member, and while they suffice for relaying directives and specific instructions, they fall short in the realms of creativity, collaboration, spontaneity, and empathy. VR/AR can capture 95% of a human presence and represent it in 3D space – only in the realms of touch and smell does it truly fall short – both of which are not usually important aspects of work life.
If we can simulate the presence between two people in a room we can increase the collaborative potential of remote work ten fold and cut costs on travel, real estate, and improve QOL on all employees. Imagine that you work at a web design company – you could have a remote meeting with a client and bring her into your office for a virtual white boarding session where you could both write on the same white board while looking each other in the eye. The level of communication and understanding would completely trump that of a Skype call by relaying facial expression, hand gestures, and human presence. This would allow for unrestrained collaboration without the cost of travel, and an expedited communication of expectations with the client – ultimately resulting in a cleanly executed development process.
The ultimate success of AR/VR will be in telecommunicating human presence and physical space, this will be able to unlock the most important aspects of human communication: collaboration, creativity, spontaneity, and empathy for use across a network in ways that will expedite and improve the quality of remote work, delocalize industries, and give liberty to professionals to live where they want and work where they want.
Book Recommendation: “Rich Dad Poor Dad” by Robert Kiyosaki, for anyone looking for an introduction into how to think like a rich person.